Firehose of falsehood

• Wikipedia: Firehose of falsehood

• The Russian “Firehose of Falsehood” Propaganda Model

• Pekka Kallioniemi, “In today’s #vatniksoup, I’ll be talking about the Russian style of online propaganda and disinformation, “Firehose of Falsehood”. It’s a commonly used Kremlin strategy for Russian information operations, which often prioritizes quantity over quality.”, May 4, 2023 (thread) (pdf)

Destroy and ridicule the idea of truth

“ The Firehose of Falsehood: the Russian style of propaganda for an age of information abundance.

• High volume and multi-channel approach
• Shameless in its willingness to broadcast lies
• No commitment to, or requirement for consistency
• Rapid, continuous and repetitive messaging
• Point is not to persuade but to confuse and overwhelm
• Assumes a low trust environment and lowers it further
• Number of arguments matters more than their quality
• Drown out competing messages through sheer volume

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• Roman Skaskiw, “Nine Lessons of Russian Propaganda”, 2016

• Jan Krepelka, “Libertarianism is against aggression (5)”, 2022