Firehose of falsehood
From Liberpedia
- Pekka Kallioniemi, “In today’s #vatniksoup, I’ll be talking about the Russian style of online propaganda and disinformation, “Firehose of Falsehood”. It’s a commonly used Kremlin strategy for Russian information operations, which often prioritizes quantity over quality.”, May 4, 2023 (thread) (pdf)
Destroy and ridicule the idea of truth
The Firehose of Falsehood: the Russian style of propaganda for an age of information abundance.
- High volume and multi-channel approach
- Shameless in its willingness to broadcast lies
- No commitment to, or requirement for consistency
- Rapid, continuous and repetitive messaging
- Point is not to persuade but to confuse and overwhelm
- Assumes a low trust environment and lowers it further
- Number of arguments matters more than their quality
- Drown out competing messages through sheer volume
