Firehose of falsehood

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Revision as of 04:33, 4 May 2023 by Turion (talk | contribs)

Destroy and ridicule the idea of truth

The Firehose of Falsehood: the Russian style of propaganda for an age of information abundance.

  • High volume and multi-channel approach
  • Shameless in its willingness to broadcast lies
  • No commitment to, or requirement for consistency
  • Rapid, continuous and repetitive messaging
  • Point is not to persuade but to confuse and overwhelm
  • Assumes a low trust environment and lowers it further
  • Number of arguments matters more than their quality
  • Drown out competing messages through sheer volume