Firehose of falsehood: Difference between revisions
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== Destroy and ridicule the idea of truth == | == Destroy and ridicule the idea of truth == | ||
* | The Firehose of Falsehood: the Russian style of propaganda for an age of information abundance. | ||
* High volume and multi-channel approach | |||
* Shameless in its willingness to broadcast lies | |||
* No commitment to, or requirement for consistency | |||
* Rapid, continuous and repetitive messaging | |||
* Point is not to persuade but to confuse and overwhelm | |||
* Assumes a low trust environment '''and lowers it further''' | |||
* Number of arguments matters more than their quality | |||
* Drown out competing messages through sheer volume | |||
* [[Roman Skaskiw]], “[https://smallwarsjournal.com/jrnl/art/nine-lessons-of-russian-propaganda Nine Lessons of Russian Propaganda]”, 2016 | * [[Roman Skaskiw]], “[https://smallwarsjournal.com/jrnl/art/nine-lessons-of-russian-propaganda Nine Lessons of Russian Propaganda]”, 2016 | ||
Revision as of 05:31, 4 May 2023
- Pekka Kallioniemi, “In today’s #vatniksoup, I’ll be talking about the Russian style of online propaganda and disinformation, “Firehose of Falsehood”. It’s a commonly used Kremlin strategy for Russian information operations, which often prioritizes quantity over quality.”, May 4, 2023 (thread) (pdf)
Destroy and ridicule the idea of truth
The Firehose of Falsehood: the Russian style of propaganda for an age of information abundance.
- High volume and multi-channel approach
- Shameless in its willingness to broadcast lies
- No commitment to, or requirement for consistency
- Rapid, continuous and repetitive messaging
- Point is not to persuade but to confuse and overwhelm
- Assumes a low trust environment and lowers it further
- Number of arguments matters more than their quality
- Drown out competing messages through sheer volume
